Как дизайн упаковки влияет на уровень продаж? (How packaging design influence on the level of sales?) Первод с рус. на англ.
Год сдачи (защиты) дипломной работы: 2010 г.
Объем: 52 стр.
Содержание дипломной:
Заданная тема1: Как дизайн упаковки влияет на уровень продаж? (How packaging design influence on the level of sales?) Первод с рус. на англ.
1. INTRODUCTION............................3
1.1. Problematic...............................3
1.2. The work purposes.....................................................................................4
1.3. Motivation..................................................................................................5
1.4. Methodology..............................................................................................6
1.5. Structure of the work..................................................................................6
2. CHAPTER 1. SOME THEORETICAL BASES OF PACKAGING DESIGN’S INFLUENCE ON THE LEVEL OF SALES......................................................9
2.1. Packaging functions and their influence on the level of sales……………9
2.2. Perception of packaging color by the buyer............................................14
2.3. Working out and creation of packaging design…....................................19
3. CHAPTER 2. OBJECTS OF RESEARCH OF PACKAGING DESIGN’S INFLUENCE ON THE LEVEL OF SALES....................................................23
3.1. The design 1.............................................................................................23
3.2. The design 2.............................................................................................25
3.3. The design 3.............................................................................................25
4. CHAPTER 3. RESEARCH METHODOLOGY OF PACKAGING DESIGN’S INFLUENCE ON THE LEVEL OF SALES....................................................27
5. CHAPTER 4. THE ANALYSIS OF RESULTS OF RESEARCH OF PACKAGING DESIGN’S INFLUENCE ON THE LEVEL OF SALES..............................................................................................................35
6. CONCLUSIONS……………………………………………………………...42
7. SUPPLEMENTARY………….……………………………………………...45
LITERATURE……………………………………………………………………52
Выдержка из дипломной работы
decision to choose exactly that good among set of different others. There a lot of various functions of packaging. For example: it can be something like a wrapper of the goods which protects it from external influences; can be an ornament or gift packaging, and also it be used by the buyer in any other purposes. The design of packaging in many respects defines a choice of the buyer in favor of this or that product. For this reason working out of packaging design in many respects influences on success of realization of production in a retail trading network.
The new packaging design can advance production in the market very effectively and so it can be some kind of the advertizing company. Contemporary market offers the buyer a large quantity of the goods, and it means that the new packaging design will help the buyer to make a choice in favor of these or those goods. Working out of packaging design – it is an ideal (by efficiency) combination of a corporate style of the company, marketing and, of course, attractive design. It is necessary to be allocated
8) On the basis of the received data’ analysis it is possible to make the decision on what design was more pleasant to target audience, and so will attract more attention to itself. According to our researches, the design 2 is more pleasant to consumers; however the design 3 causes more desires to buy it. However, most likely, it will be interesting to consumers as purchase only at the first time, because of its “exoticism” and originality, afterwards another factors, such as quality, cost, etc. will play determinative role.
In conclusion it is possible to add that the packaging design carries an idea of a brand image, it is one of the means of brand’s self-expression, and also informs on essence of a product. So, packaging, being at first the simple container intended for preservation and transportation of the goods, has turned into the marketing tool which importance for a brand is difficult to overestimating. To advance a brand in the consumer market successfully and to move forward, it is necessary to “run” twice faster in comparison with your competitors and to create such design of packaging which will sell itself, foreseeing and satisfying expectations of
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